About Us

Hey nature lover,

We are glad that you have come across our website! We, Mirko Zerz and Luca Bortolotto, are both young South Tyroleans who founded Neutralize together to reduce the impact of clothing on the environment. We have always lived in the heart of the Alps and have always observed the changes in our nature from year to year. When we were little, we could still celebrate Christmas when it was snowing, but that has been history for about a decade. We used to be able to ski in the ski areas with natural snow all winter long, but now there is on average more artificial snow than natural snow on the slopes. We were also proud of our various mountain lakes and the surrounding natural greenery, but unfortunately more and more of these lakes dry up every year and the surrounding area loses its green hue. We, 22 and 23 years young, cannot let this stand and want to do our part to make the world a little greener again.

Both work in the same clothing company and it became clear to us that clothing in particular has a significant impact on our environment and climate change. Starting with the extraction of fibers, through fabric production, the production of the clothing (possible discoloration and printing, as well as frequent washing), then the packaging and transport to the end customer. Ultimately, when you as a private individual hold your desired T-shirt in your hand, it has on average traveled almost 18,000km, which is about halfway around the world. It became clear to us that something needs to change in this fashion industry, not only in production, but above all in people's purchasing behavior.

This doesn't mean that we should forego nice clothes, but that we should buy clothes with the right intentions in mind. When we go shopping, we should think about things like: "Where does the T-shirt come from?"; "Under what conditions was the T-shirt produced?"; "How many countries did my T-shirt travel through before it got to me?"

Our biggest and most important goal is to enable sustainable and, above all, climate-neutral production of all types of clothing and to transform our customers' shopping behavior into sustainable shopping behavior. To achieve this goal and free our world from the environmentally harmful impact of the clothing industry, you can support us in our endeavor!

Join us on our journey and support us in making the clothing industry climate neutral and change your wardrobe into a climate neutral Neutralize world today! We look forward to seeing you!

Your Neutralize Team